He promised a dreamy wedding proposal. Fans got a 5-hour sale

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  天游平台报道,A Chinese social media influencer promised something special to his eight million followers on a video-sharing app. He would propose to his girlfriend in a lavish declaration of livestreamed love that would fulfill their every romantic fantasy. On the appointed day last weekend, the influencer and entertainer, Yin Shihang, 22, dressed in a white suit, rode a pony onto a red carpet lining a room whose walls were festooned with images of pink and white balloons, video from the event showed. Fans held their breath. What followed was something other than romance: Mr. Yin proceeded to sell them stuff. In a gravelly half-shout, Mr. Yin began hawking all manner of products — perfume, pajamas, lipstick, necklaces and mobile phones — in a five-hour spectacle on Kuaishou, a video-sharing app that allows livestreams. His pitch raked in $7.2 million through in-app purchases, according to local news media. But along with the sales, thousands of complaints from viewers came flooding in.

  Many described tuning into an interminable marriage proposal that drained their phone battery. Some complained of deception and crass product placement. The controversy spurred Kuaishou to say it would begin the process of banning Mr. Yin’s account. Ultimately, he was ousted from the video platform that had brought him fame. Kuaishou said in a statement on Monday that Mr. Yin’s broadcast, which had drawn more than 23,000 complaints, had broken its rules against creating misleading and vulgar hype to promote products. The company also said it would scrutinize the quality of the products he had sold. In the wake of complaints about his livestreamed event, Mr. Yin posted a farewell statement on Monday on Weibo, where he had 770,000 followers, with screenshots of him bowing in a gesture of gratitude.“I am a simple person, like a child,” he wrote. “Maybe we won’t be able to see each other in the future. But I will remember you, and also hope you will remember me.” They can be paid anywhere from 15,000 yuan and 50,000 yuan per month. “Some clients’ kids study at international schools. So they require the tutors to speak English while teaching kids,” the manager said.

 He promised a dreamy wedding proposal. Fans got a 5-hour sale

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